Mary Frank
Student at the University of Georgia
Campaigns
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Individual Creative Brief
Brand Storytelling with Sabrena Deal
After choosing a company that is in a stage of decline and facing a disconnect between itself and a potential audience, I was tasked with writing a creative brief identifying an advertising problem, campaign message, and objective. These provided a foundation for which I identified a target audience and potential static advertisement to be featured in the campaign.
Digital Marketing Strategy Recommendation
Social Media Marketing Strategy with Jennifer Osbon
This semester-long project focused on developing a campaign and social media strategy for a brand of my choice. I chose to create a product extension for Colourpop Cosmetics, taking inspiration from their collaboration with the NBA. The Game Day Glow campaign was constructed around the idea of a collaboration with SEC universities and releasing beauty collections for the various teams.